FINANCIAL PRESS ADVERTISING
Ask any advertiser in the financial sector. The guidelines imposed by bodies such as The Financial Services Agency are extremely tight, to put it mildly. This full page advertorial in the national press is an example of how a communication can be both effective and compliant.
Money Village
ITEM: Advertorial – UK national press
CLIENT: Money Village (Financial/debt advisory service)
OVERVIEW: Response-driven campaign to generate leads, targeting individuals with high debt levels
ADVERTISING FEATURE
Debt problems?
The help you need is at hand
Be honest, do you have a debt ‘issue’? Do you dread opening the post in the morning? Or answering the phone? Are your credit card payments getting too much to handle? And is the problem just getting worse all the time?
If you can answer yes to any of these questions, you could be one of the 8 million people in the UK whose debt problems are out of control. However, there is a simple solution. But first, let’s just look at the scale of the problem.
Debt is at record levels
Right now, debt is rampaging across the UK. The broadsheet newspapers tell us that levels of household and credit card debt are at record highs, while savings have plunged to an all-time low. As many as one in six adults are now living with ‘problem debt’. No fewer than 40% of households are behind on their bills. Borrowing is growing at the fastest rate for ten years. Equally worrying, incomes remain stagnant while inflation is set to keep on rising – especially after the steep fall in the pound post-referendum.
What does it all mean? Yet more pressure on household budgets already mired in debt. Sobering as they are, statistics can’t relate the misery that lies behind them. The implications of debt are serious, not just for your financial health but also for your mental and even physical wellbeing.
If you’re in debt, you’re also likely to be suffering from stress. Yet debt is not a subject you wish to share with other people. Quite likely, you feel stigmatised, that you can’t talk to anyone about your problems. So you keep it all in - and make things even worse for yourself.
You go out in the morning and see your neighbour’s shiny new car on the drive. You listen to your friends telling you about their exotic holiday. Your children want the same things their schoolfriends all seem to have. Everybody seems to be doing well except you, so you try to keep up come what may. Yet ironically, it’s quite likely that many of them are in the same boat.
Credit cards at the heart of the matter
While it’s true that the current austerity policies are putting the squeeze on family incomes and lifestyles, it’s also the case that a lot of personal debt now is due to simply spending too much on ‘luxury’ items. And more often than not this is financed by credit cards.
As we’ve seen, credit card debt is at record amounts. What’s more, the interest rates being charged by the High Street lenders are equally sky high – often as much as 26% APR. Nor are these rates confined to the likes of ‘payday loan’ companies. These are cards from the big banks you know and trust.
Yet what do people often do when they realise how much debt they’re racking up? Run for another credit card to pay it off! Currently, balance transfer and other offers abound. Over 3 million people are in ‘persistent’ credit card debt. This situation is concerning people like Mark Carney, Governor of the Bank of England, and little wonder. ‘Controlling’ your debt by running up even more debt is one of the worst mistakes you can make.
And the good news?
Clearly, if you’re in debt you have a problem that’s only likely to get worse. However, there is help at hand. There are people you can turn to for expert advice. This service can help you control your debt and get on the road to recovery. Best of all, any initial advice exploring your options is given without charge, although it may lead to a chargeable solution being offered to you.
Money Village offer a professional debt advisory service which will show you how you can deal with your debt problems. It’s completely without any obligation. In fact, services like this have been proven to work time and again, for all sorts of people in all levels of debt.
Here’s how it works
When you call Money Village, a qualified advisor will discuss your financial situation with you in detail. In clear, jargon-free language and a professional yet friendly manner they will explain the various options open to you to help bring your debt under control.
As Money Village is a profit-seeking company, depending on the best option available to you there may be fees after your advisor has looked closely at the facts. However, it’s a simple route back to financial stability.
Some solutions may need to be referred to an associate specialist who may include charges in any plan. Until we are aware of the right solution it’s not plausible to quote any costs. However, our charges for each solution are clearly set out on our website, and in detail in the pre-contract documents which will be sent to you before you accept any solution.
Act now - and save yourself a lot of trouble later
As we ‘ve seen, the trends are not favourable. Inflation keeps rising, while wages stagnate. It only takes a small further rise in interest rates or a tightening up of lending to push a lot more people over the edge. And many commentators consider this a real possibility.
From every viewpoint, it makes sense to take control of your own debt as soon as possible. Tailored advice is available for you right now, at the end of a telephone line. A call to Money Village takes very little effort. But it could save you a whole lot of hassle.
PANEL:
6 reasons why debt is out of control
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UK household debt at record levels
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Credit card debt at 11 year high
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4 in 10 households behind on bills
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Savings at all-time low
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Inflation rising
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Wage rises stagnant
PANEL, TOP RIGHT:
Call now for your Free e-book
‘What you need to know about debt’
PANEL:
For further advice you can contact the Money Advice Service at www.moneyadviceservice.org.uk, or call 0300 500 5000. This is an unbiased, independent service set up by the government to offer free advice about personal debt.
Call now for your free E-book
Or to request a callback
CALL FREE: 08000 114 999*
TEXT: TBA
EMAIL: info@moneyvillage.co.uk
VISIT: www.moneyvillage.co.uk
LOGO:
DEMSA
Money Village is a trading style of Debt Management Associates Ltd, registered in England at
1st Floor, New Devonshire House, Devonshire Street, Keighley, BD21 2AU.
Company number 3711687.
Authorised and regulated by the Financial Services Agency.
The Financial Services Register no: 662005
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Calls from non-BT landlines and mobile phones may be charged